Coffee is a big deal in the U.S. Based on data from the National Coffee Association (NCA), 70% of Americans drink coffee every week, and 62% drink at least one cup of coffee every day. In other words, people are looking for coffee! If you want to grab some of that coffee-drinking attention, here are a few tips to help you promote your coffee shop in 2022.
Put your name and logo on coffee cup sleeves
The more places you can put your name and logo, the more people who will know about your coffee shop. That’s just marketing 101. One of the best ways to get your name out there is to plaster your coffee shop’s information on coffee cup sleeves.
Coffee cup sleeves end up everywhere (for better or worse). You can use them in your coffee shop or even pass them out at local events. They’re especially effective in colder weather when more people are looking for a nice hot beverage to warm themselves up.
Cardboard sleeves are an inexpensive yet effective way to promote your coffee shop around town. Make sure you include a unique design so your shop stands out from the competition!
Work on your storefront
People get coffee for more than just their morning pick-me-up. Going to a coffee shop is also about the experience! If your coffee shop looks appealing, you can bring in more foot traffic—especially new customers who might not have been to your shop before.
The better your storefront looks from the outside, the more people who will come through the door. Here are a few tips to boost your storefront appeal:
- Use a well-designed sign and put it somewhere with good visibility
- Decorate your outdoor space with colorful or unique items to show off your shop’s style
- Display local art in your shop’s window
- Offer free samples on the sidewalk
Once your storefront looks irresistible to passersby, you’ll have more business than you know what to do with!
Make your menu look as good as the coffee
Now that your shop looks great, so should your menu! Everything about your coffee shop needs to show off your unique style to build an appealing atmosphere for customers. If they come into your awesome shop and see boring menus printed on regular white printer paper, it’s going to ruin the aesthetic!
Using a well-designed menu for your coffee shop is almost as important as great tasting coffee. It keeps customers engaged, so they’ll want to come back time and time again.
However, it’s not always easy to know what a great menu design looks like. After all, you’re a coffee expert, not a graphic designer. Luckily, there are plenty of free coffee menu templates available online. Just choose the one that best fits your coffee shop’s style, add your information, and you’re ready to print or upload to your favorite digital platform.
Head to social media
Over 3.6 billion people worldwide use social media. While you might not want to reach people all over the world, that many users means there’s a very good chance many (if not most) people in your area are on some form of social media. If you want to reach them, you should be too!
Coffee is a great item to promote on social media. Nobody can resist a delicious-looking image of a beautiful cup of coffee. Make plenty of posts to keep your coffee shop at the forefront of your customers’ minds.
Of course, there are plenty of professional content creators out there, and you have to compete with them for attention. Make sure all your posts are high-quality and well-designed if you really want to stand out. It’s not just something you can snap a quick picture on your smartphone and call it good. Take your time and make it good.
Instagram stories are another great way to keep your followers up to date about what’s going on at your shop. They’re quick photos or videos that disappear after 24-hours—perfect for quick sales or fun updates. If you’re not sure what to do for your story, check out some Instagram story templates for inspiration.
Promoting your coffee shop to new customers is one thing, but you also want to promote your coffee shop to your existing customers. To ensure people keep coming back time and time again for your delicious coffee, try offering a loyalty card.
The most common type of loyalty card is when a customer purchases a certain number of cups of coffee, they get either a discount or a free one. This offers incentive for customers to keep coming back. Plus, as an added bonus, when they sign up for their loyalty card, you can get their email address for future marketing opportunities!
Make 2022 your coffee shop’s best year yet
With today’s high-energy lifestyle, coffee is more important than ever to keep people running! The best ways to promote your coffee shop to those in dire need of a pick-me-up is to give out logoed cup sleeves, work on your shop’s curb appeal, design a killer menu, hit up social media, and to offer loyalty cards to existing customers. With all those marketing strategies in place, you’ll be set up to make 2022 the best year yet for your coffee shop!