Today millions of Brits will lie in bed for another ten minutes, spend an additional five minutes munching through extra toast over a lazy breakfast and take a longer shower. They won’t have to rush for the early train or get into the fast lane of traffic congestion. Instead, they will amble into their home office, switch on their PC and get stuck into emails and buried in office documents without commuting distractions, for today is National Work from Home Day.

As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed behind to keep an eye on the site, and make sure it was well sign posted and a pleasant place to visit.

However, research on people’s shopping habits suggests that copywriters are now a vital part of a site’s maintenance team.

I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog?

Sometimes I wonder whether I do get carried along with the whole web 2.0 crowd and should stop to see why business blogging hasn’t yet taken off on a larger scale. After all, not everybody thinks there is going to be an imminent revolution in how businesses communicate.